A recent survey shows that almost half of Americans do not know what digital eye strain is. Additionally, most aren’t aware that lenses and enhancements are available to help with irritated eyes or visual issues that arise from daily screen time. These and other concerning findings surfaced in recent digital eye strain research conducted by Jobson/WebMD and by The Vision Council.

Digital eye strain symptoms are surging, while awareness of their cause—and alleviation—remains low. Digital eye strain sufferers are desperate for help. This presents you with a fantastic opportunity to provide them an informative, personalized, effective, and ultimately satisfying experience.

Some lens companies will try to convince you that digital eye strain should be treated according to age. But this is far from a best practice—and a recent study* proves it, showing no correlation between age and severity of symptoms. In other words, if you choose the lens according to age alone, you might as well choose it randomly.