By this point, you’ve assessed the performance of your current progressive lens and determined it merits a potential change. You’ve also identified the needs of your patients and staff members, as well as the technology and performance required of a progressive lens by which to stake your reputation. With all that legwork done, you’ve likely narrowed your field down to a leading contender.
Now it’s time to validate that decision and replace the anxiety about the change with confidence in your selection.
And, it’s easier than you may originally think. In fact, there are three basic measures by which you can confirm your new choice was the right choice.
1. Wearer Trials and Testing
Wearer trials like this are much more valuable when the product is compared to other leading designs. Some wearer trials point out superiority across different performance categories, but when you dig a little deeper, you find the manufacturer compared the product to last year’s design. That would be like comparing a 2019 BMW 5 Series with a 2018 5 Series. One would hope that the most recent edition outperforms the previous version. Otherwise, there’s not much point releasing a new version.
Product white papers can be exceptionally helpful in determining results from testing and/or wearer trials. These are also generally easier to come by than comprehensive wearer trial or testing analyses.
2. Testimonials and Reviews
What’s the first thing you usually do when you’re considering a purchase? If you’re like 97% of people surveyed by Experience Management gurus qualtrics.XM, you’re looking for reviews on the product you’re considering. From TVs to toothpaste, you want to feel as confident as possible before you pull the trigger on any purchase, so you seek reassurance of your decision from others who have already taken the plunge.
Your choice in a first-choice progressive lens should be no different.
Don’t conclude your research based on the number of stars in the review. Dig into the reasons behind the ratings."
It’s also wise to chat with peers who might be dispensing the progressive lens you’re considering. Get their input on how easy it is to fit, whether they’ve had issues with redos or non-adapts, and what kind of feedback they’ve received from their patients.
After you’ve accumulated enough data about the lens you’re leaning towards, it’s time to test drive it for yourself.
3. Personal Experience
Pay close attention to whether it overcomes complaints you’ve received from patients about your current progressive.
Nothing beats experiencing the product for yourself. Not only will you be better prepared to speak to the real-life performance, but you can pick up on benefits the manufacturer may have skipped over in their sales materials."
With all the homework now complete and your mind made up, it’s time to be brave and make the switch. Remember, fear of change is often the biggest obstacle on the road to success. Trust your experience, research, and gut. Now make the change.
Feeling Good After Your Decision
Ok, you’ve weighed and measured your options and are now featuring a new progressive design. Now comes the nauseating anxiety that arrives with any big purchase or change in behavior. The best way to quell that storm brewing in your belly is to get feedback from the people dispensing and wearing your new lens.
Reach Out to the Team
Often times, a rep can assist with quick tips, tools, and techniques to solve the problem. If issues persist, it might be time to reevaluate your decision.
Reach Out to Your Patients
Surveying, or directly calling your patients, should be done after a set amount of time in a new lens. Surveying via email is more efficient if you have a large patient base. For those with the time, reaching out directly offers a personal touch that can build lasting relationships.
Surveying via email is more efficient if you have a large patient base. For those with the time, reaching out directly offers a personal touch that can build lasting relationships."
Regardless of the route you take, keep the questions to the minimum number necessary to glean the essential information. Try to focus questions on common complaints from patients around a new progressive lens. A few examples include:
If you find participation hard to come by in an emailed survey, you may want to consider upping the ante by entering all participants into a raffle for a prize.
There is no greater impact to your personal success as an eye care professional than the quality of products in which you place your patients. Offering the best-performing products that feature the latest technology is route one to a huge collection of satisfied, repeat patients.
Even if complaints aren’t piling up, it’s a good idea to regularly assess the performance and capabilities of your featured progressive lenses. Good enough isn’t elite, and elite can make a big difference in the success of your practice.
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