​This was a finalist in the Unity Via Victories contest. Voting ended on December 31, 2021 at 11:59 p.m. pacific time.

​This was a finalist in the Unity Via Victories contest. Voting ended on December 31, 2021 at 11:59 p.m. pacific time.

It's not common, but some victories come easy. Office Manager Charla Thrash explains how the simplicity of Unity Via Progressive Lenses have streamlined new hire training while ensuring exceptional patient satisfaction at Freestone Optometric Center in Rialto, California. 

​Summer is the season for re-energizing our outdoor passions and pastimes. Whether it’s angling for deep sea bass, hitting the links, cycling over mountains and gorges, or even gardening in the backyard, it’s important to maximize eye protection, minimize annoying glare, and enhance visual performance.  Sporting the right lenses, enhancements, and frames is the ideal way to minimize the annoying effects of UV rays to safely enjoy the great outdoors. ​

The sun is by far the most important sources of energy on earth. Sunshine is a mixed blessing though. Despite the many health benefits moderate sun exposure may have, the ultraviolet radiation it emits can pose significant physical and optical threats.

A major change is on the way to Unity® Relieve—the digital eye strain lens for single vision wearers. To offer you and your patients even more choice, Unity Relieve will be available with or without TechShield® Blue beginning June 16th.

With the increase in computer dependency in our current work and learn from home environment, there may have never been a more important time to hone your expertise on computer lenses and how to help your patients understand their value. Fortunately, a free ABO course is offering you the chance to do just that.

This is part three in our series on dispensing progressive lenses. In part one we discussed how to match a progressive lens to a patient’s lifestyle and part two revealed five surefire tips for presenting progressive benefits to patients.  In the third installment, we’ll be delving into the art and science of converting multifocal diehards into progressive lens loyalists.

From inception to category leader within three years, the rapid evolution of Unity Via Progressive Lenses involves a series of trials, milestones, and even a tribulation or two.  Click on a button within the interactive timeline to learn more about each stage in the journey and read accounts from key players along the way. 

​In August, we caught up with Dr. Michael Morris, a nationally acclaimed lens designer and pivotal player in the development phase of Unity Via Progressive Lenses. In the engaging conversation, Dr. Morris dished on everything from the development, wearer trials, and innovation behind Unity Via Progressives to the current state of progressive lenses to where he sees progressives going in the future. Following is the interview in its entirety. 

​A big part of getting patients to feel confident in trying progressives is getting them to understand the benefits straight away. When patients can clearly see what’s in it for them, saying “yes” becomes much easier.
 
In part two of this dispensing series, we’ll look at five surefire tips to help you successfully present the benefits of progressive lenses to patients and set them up for success. 

​When it comes to visual performance, settling for anything but the best isn’t an option. From their inception, Unity Via Progressive Lenses were designed to provide the “best” vision possible and according to the following facts, they’ve done just that.

Amid  this COVID-19 pandemic, safeguarding our health is at the forefront of everyone’s mind. The Centers for Disease Control and Prevention (CDC) recommends taking extra precautions when putting our hands anywhere near our faces, so what’s a contact lens wearer to do?  And are they at increased risk of exposure?

​Much like owning a car, corrective eyewear is something a patient will need and use every day. But nothing can be more frustrating for a patient than being recommended something that falls short of solving their specific vision needs.