This is part three in our series on dispensing progressive lenses. In part one we discussed how to match a progressive lens to a patient’s lifestyle and part two revealed five surefire tips for presenting progressive benefits to patients.  In the third installment, we’ll be delving into the art and science of converting multifocal diehards into progressive lens loyalists.

​A big part of getting patients to feel confident in trying progressives is getting them to understand the benefits straight away. When patients can clearly see what’s in it for them, saying “yes” becomes much easier.
 
In part two of this dispensing series, we’ll look at five surefire tips to help you successfully present the benefits of progressive lenses to patients and set them up for success. 

​When it comes to visual performance, settling for anything but the best isn’t an option. From their inception, Unity Via Progressive Lenses were designed to provide the “best” vision possible and according to the following facts, they’ve done just that.

Amid  this COVID-19 pandemic, safeguarding our health is at the forefront of everyone’s mind. The Centers for Disease Control and Prevention (CDC) recommends taking extra precautions when putting our hands anywhere near our faces, so what’s a contact lens wearer to do?  And are they at increased risk of exposure?

​Much like owning a car, corrective eyewear is something a patient will need and use every day. But nothing can be more frustrating for a patient than being recommended something that falls short of solving their specific vision needs.

Hands up if you remember “Choose Your Own Adventure” books. If that’s a little before your time, we highly recommend grabbing one off Amazon or at your local used book shop. The books take young readers on an immersive journey of their own design by choosing one path versus another at pivotal points in the story.

Recently, Unity launched its own version of a “Choose Your Own Adventure” story about Unity Via Progressive Lenses. The interactive video tour lets you choose exactly what, when, and how you want to learn about the lenses, technology, availability, and fitting instructions for each lens in the Unity Via family.  Simply tell your virtual tour guide what you want to know with a click of a button and away you go.

By this point, you’ve assessed the performance of your current progressive lens and determined it merits a potential change. You’ve also identified the needs of your patients and staff members, as well as the technology and performance required of a progressive lens by which to stake your reputation. With all that legwork done, you’ve likely narrowed your field down to a leading contender.  
 
Now it’s time to validate that decision and replace the anxiety about the change with confidence in your selection. 

If you’ve progressed through part one of our blueprint for changing your preferred progressive, you’ve surveyed your current landscape and assessed whether your current lens choice meets your needs, the needs of your patients, and the needs of the practice. If you haven’t read part one yet, you’ll want to do that before proceeding through part two.

In this installment, we’ll revisit the patient and practice needs your go-to progressive must fulfill, and the must-have lens technologies that help to do that.

Upgrading your progressive lens choice comes with a lot of anxiety and a ton of questions. "Should we implement a change?" "How would we implement the change?” “Is this new lens really better than the one that we use the most?” “How can we be sure the lens does what the manufacturer says?”
 
By the end of this series, you’ll not only understand why upgrading your go-to progressive makes sense, but also feel confident about your decision to upgrade, and be armed with the tools and know-how to execute the change successfully.
 
In this first installment, we’ll address why it might be time for a change.

A recent survey shows that almost half of Americans do not know what digital eye strain is. Additionally, most aren’t aware that lenses and enhancements are available to help with irritated eyes or visual issues that arise from daily screen time. These and other concerning findings surfaced in recent digital eye strain research conducted by Jobson/WebMD and by The Vision Council.

Digital eye strain symptoms are surging, while awareness of their cause—and alleviation—remains low. Digital eye strain sufferers are desperate for help. This presents you with a fantastic opportunity to provide them an informative, personalized, effective, and ultimately satisfying experience.

The Unity Lens Matching Tool is an interactive assessment tool that helps gauge a patient’s digital eye strain symptoms and match them with their perfect lens. But before you use it with your patients, there’s probably some questions you’d like answered on it.

So, putting ourselves in your shoes, we put together five questions we’d want answered if we were eye care professionals:

Some lens companies will try to convince you that digital eye strain should be treated according to age. But this is far from a best practice—and a recent study* proves it, showing no correlation between age and severity of symptoms. In other words, if you choose the lens according to age alone, you might as well choose it randomly.

As an eye care professional, you understand the importance of a second pair of workplace lenses for presbyopic patients. However, convincing them of the value of splashing the cash on a task-oriented pair for work can be a challenge. 

To help overcome this issue, we partnered with nationally recognized optical training consultant Denise Capretta COMT, LDO, ABOC, NCLEC to offer you five talking points you can use to help your patients easily understand the value of adding a work-specific lens to their everyday eyewear. Over the course of this blog series, we’ll share those talking points with you and how you can use them at the dispensing table.

Welcome to part two in our series on showcasing the value of office lenses to your patients. In our first post, we discussed how to help patients understand the need for a work-specific lens, and why one type of lens doesn’t fit all. In this next post, we’re going to dive into visual comfort and how a task-oriented lens can provide it anywhere your patients get the job done.

Welcome to part three in our series on demonstrating the value of a second pair of work-specific lenses to your patients. So far, we’ve discussed highlighting the customized performance advantages and visual comfort as key talking points when discussing office lenses. In this post, we’ll discuss how a task-oriented lens can make work less of a pain in the neck for your presbyopic patients. 

​Welcome to part four in this five-part series on helping your patients understand the value of adding a workplace lens to their optical ensemble. Our first three emails listed customization, relief from eye strain, and ergonomic comfort as valuable benefits for patients considering on office lens. In this post, we’re going to discuss a growing issue among the American workforce and how a task-oriented lens can help combat its effects. 

Welcome to the final post in our series on task-oriented lenses and how to demonstrate their value to your patients. So far, we’ve discussed how a lens specifically designed for workplace needs can help reduce visual strain and fatigue, alleviate ergonomic discomfort, and help battle symptoms of Computer Vision Syndrome. 

In the conclusion of the series, we’re going to help you flip the cost conversation on its head and introduce a benefit most patients wouldn’t think of but can’t wait to enjoy once you reveal it to them. And since this is our last post, we figured we'd throw in a bonus talking point.