Patient education is just one of several challenges when it comes to dispensing. Patients depend on their OD and optician to make the right recommendation for their vision.
When it comes to choosing frames, lens designs, and enhancements, you are the foremost expert. The world of optics can be confusing to many patients, and no two patients are alike. Because patients don’t know which lenses and enhancements they need, it’s important to help them understand why you are recommending a given solution.
One patient may comprehend everything while others are left scratching their heads as to what all the different options mean for them. Anything you can do to give patients a better understanding will give them confidence in their purchase and avoid the dreaded buyer’s remorse down the road.
If you want your patients to feel secure about what they’re getting in their eyewear, educating them is a must. And in the coming weeks, educating patients will get a lot easier following the launch of the new Unity Patient Education Kit.
Before touching on what’s included in this kit and how to get one, it’s important to understand the value in stocking patient-facing educational tools.
Patient Education: When Knowledge is Power
It’s hard to deny the impact educational tools like brochures and dispensing mats have on your patients’ decision making. Using pieces of collateral like these can optimize their office visit and support your dispensing success.
The Unity Patient Education Kit is strategically assembled with a variety of tools to inform your patients and enhance their experience from check-in to pick-up. When used in conjunction with your dispensing best-practices, it will create a powerful one-two punch to alert patients to visual problems and their optical solutions, while building confidence in your recommendation and their ultimate decision.
What You Can Find in the Kit
Your free Patient Education Kit contains the following items to increase understanding of the solutions and benefits offered by the three most popular offerings in the Unity family: Unity Via Progressives, Unity Via OfficePro workplace lenses, and Unity Relieve, the single vision lenses for digital eye strain.
How to Pre-Order Your Patient Education Kit
Pre-ordering your own free Patient Education Kit is easy with shipping straight to your door. Simply click the button below.
Replacement pieces can be reordered through the Collateral Order Form in the VSPOnline section of Eyefinity. Here’s how:
You can also ask your VSP Ophthalmic Business Consultant to order replacement pieces for you.
Dispensing Through Education
An educated patient will always have a higher level of satisfaction. The most successful opticians simplify a patient’s decision while also making them feel good about their purchase by leveraging the best tools at their disposal. The Unity Patient Education Kit is designed with those specific purposes in mind and can be pre-ordered now.
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