Unity Via Victories Contest Runner-Up Winner: 'Stinkin' Awesome'

​This was a finalist in the Unity Via Victories contest. Voting ended on December 31, 2021 at 11:59 p.m. pacific time.

If there were a dictionary that included the elations of a satisfied customer, then the phrase ‘stinkin’ awesome’ would be grammatically correct for this essay.
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Firsthand experiences are a daily bonus in my job, but to come up with one that deserves an essay written about it, that is the thing legends are made of. I, myself, have had such an experience to which only the phrase “stinkin’ awesome” can relate. 
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A patient who previously battled with accepting the doctor’s recommendation for a presbyopic prescription returns once again, one year later. With a slow, almost crawling pace, they come to me with a look on their face of a child bringing their report card to their parent. I look at their crumpled paper and lift my head with a warm smile as I reassure them that technology has made leaps and bounds in the area of lenses.

Specifically, I introduce them to the Unity® Via progressive lens technology. I assure them that, not only will no one be able to tell from outward appearance that they have the additional reading help, but that, in time, they will forget they have it as well.

They find comfort hearing that the previously long and often awkward transition period is gone, thanks to the Unity Via progressive technology! Only with the enhanced digital technology of the Unity Via will they find that they no longer strain to do everyday activities like grocery shopping, playing games with their children, or reading a menu.

I explain to them that their brain and eyes are continually in a “conversation” with one another. The brain and eyes will obviously notice that there is a new “line of communication” (aka the Unity Via progressive lens) that has been put between them. They will also notice that this new “line of communication” is much clearer, with effortless adaptation, minimal distortion, and a wider field of vision than they thought possible.
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The customer is also glad to find out that the Unity Via lenses come in a basic, but distinct menu of options to choose from depending on their lifestyle. My customer not only accepted the challenge but excelled with the outcome.

​Now, as you have heard the story told, you can agree that the only way to possibly relate their feelings is with a firm and elated “stinkin’ awesome.”

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