Welcome to the final post in our series on task-oriented lenses and how to demonstrate their value to your patients. So far, we’ve discussed how a lens specifically designed for workplace needs can help reduce visual strain and fatigue, alleviate ergonomic discomfort, and help battle symptoms of Computer Vision Syndrome.
In the conclusion of the series, we’re going to help you flip the cost conversation on its head and introduce a benefit most patients wouldn’t think of but can’t wait to enjoy once you reveal it to them. And since this is our last post, we figured we'd throw in a bonus talking point.
Talking Point #5: A Second Pair Can Save in the Long Run
A patient’s decision to go with an office lens (or not) frequently comes down to cost. You’ve undoubtedly encountered a response like this when making the recommendation, “It sounds great, but I can’t afford to pay for a second pair. I’ll just go with what my insurance covers.” It’s a common and valid response, but one that focuses more on the short-term outlay versus the long-term cost. So what’s the best way to overcome this kind of response?
BONUS! Talking Point #6: Office Lenses Can Help Improve Workplace Productivity
When a person’s not tending to sore, tired, dry eyes, or an aching neck, they’ve got more time to dedicate to the task at hand.
A study conducted by the University of Alabama at Birmingham (UAB) School of Optometry examined the relationship between the vision of computer workers and their productivity in the workplace. Results from the study revealed as much as a 20% decrease in productivity in correlation with symptoms of computer vision syndrome. Eye strain and the resulting symptoms can also increase absenteeism.
By alleviating eye strain and ergonomic discomfort, as well as improving visual performance, a near-variable focus lens like Unity® Via OfficePro can actually help improve workplace productivity and performance.
Results from the study revealed as much as a 20% decrease in productivity in correlation with symptoms of computer vision syndrome."
One Last Tip
Remember, you are your best ambassador. In other words, wear what you recommend. By wearing office lenses yourself, you add credibility to the case you’re making about the need for task-oriented lenses in the workplace. As a wearer, you can share personal success stories that go a long way in helping your patient understand exactly when, where, and how these lenses can help them on a daily basis.
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